January 2021 Leluna Star Update
It's a new year. Time to look back and plan ahead.
2020 was a year for...well, let's hope for the memory books. Right as I was planning on starting my always busy Spring market season, everything shut down - events cancelled - and the future of my small business was put into question.
Thankfully, I was in a position to put my years of sewing experience and my collection of fabrics to good use and began make cotton face masks for those that needed them and for the public. When things were so uncertain, having control over something helped me out a lot...as did knowing that I was providing a service for my community.
As the rest of the year went by, it was obvious that I (personally) would not be doing any in-person events for the rest of 2020, so it was time to focus even more on my website and online sales. The writing was on the wall: 2020 was going to be the year of online shopping.
Which, in all honesty, pushed me to do what I've been needing to do for awhile. It was time to clean up and clean out my website. But how do you choose what stays and what goes? I love making all the things. Reality check though...not possible. I will probably always be available to make all the things that I have made in the past...but the website (and my business) needs some streamlining.
In addition, and even more importantly, I need to get back to creating what brings me joy because when I do that...it is obvious in my work and to my customers...new and the always loyal customers.
That being said...2021 is going to bring more change to my small business than any other year has. The website will be getting revamped and there will be a large number of products that I will no longer be offering. Any of those items that I still have in inventory are now part of our Winter Sale and can be found in the Closeout Sale section of the website and once they are gone...that's all folks!
What's coming? More of the things that I love making...but so many new things that I can't wait to share with you. January will be a month of cleaning up but also of creating. So so so much creating!!
Here's to starting off a new year on a fun note!
-- Leah